Uber in Marrakech: it's back in Morocco, here's how it works (2026)
Uber returned to Marrakech and Casablanca in November 2025, then Rabat, Agadir and Tangier. Where it works, what the law says, the other apps and when a petit taxi is better.
By Ismail5 min read
Yes. Since 27 November 2025 you can order an Uber in Marrakech again, after the company had been gone from Morocco since February 2018. It started in Marrakech and Casablanca, added Rabat in March 2026 and Agadir and Tangier on 1 July 2026, with UberX and UberXL cars run by licensed transport companies, not private drivers.
Most forums and older blogs still say "there's no Uber in Morocco", which was true for almost eight years. Below, our team in Marrakech sets out what has actually launched, what has only been announced, where the law stands, and when the app beats a petit taxi.
The short answer
| City | Uber in November 2026 |
|---|---|
| Marrakech | running since 27 November 2025 |
| Casablanca | running since 27 November 2025 |
| Rabat | running since March 2026 |
| Agadir, Tangier | running since 1 July 2026 |
| Fes, Meknes | announced for 2027, not launched |
- Options: UberX (up to four passengers) and UberXL (up to six, in larger cars). No Comfort, Black or shared rides so far.
- Drivers: only professional operators that already hold a transport licence, mostly tourist transport companies. Private individuals can't drive for Uber in Morocco.
- Payment: cashless, in the app. Sharing your trip, adding stops and booking ahead all work.
- Not offered: food or parcel delivery.
Uber hasn't said how many cars it has in each city, so a city on the list doesn't guarantee a car close by.
Why Uber left in 2018 and how it came back
Uber first arrived in Casablanca in 2015, when Moroccan law had no category for app-based rides. Its drivers were fined and pressured by taxi unions, and in February 2018 the company pulled out, blaming legal uncertainty and the lack of a real reform.
It announced its return on 27 November 2025, a few weeks before Morocco hosted the Africa Cup of Nations, with a different model: instead of private drivers in their own cars, it works only with licensed vehicles, inside the existing rules. Rabat followed in March 2026. Tangier was announced in May 2026 and went live with Agadir on 1 July 2026, with Uber pointing to tourist demand. In October 2026 the business press reported more than 73 million dirhams of fresh capital for the Moroccan subsidiary and plans for Fes, Meknes and other cities in 2027: plans, not launches. The big events ahead, up to the 2030 World Cup, are part of that bet.
Is it legal? What travellers should know
Uber works openly with licensed cars, but ride-hailing itself still has no dedicated legal framework in Morocco:
- In October 2025 the Ministry of Transport said existing laws don't cover app-based transport, which falls to the Interior Ministry.
- On 13 May 2026 the Interior Minister told MPs that carrying passengers, or acting as an intermediary, needs prior authorisation, said some platforms were clearly breaking the rules, and confirmed that a study of a framework for transport apps is under way. Roadside checks have been stepped up.
- In December 2025 the Competition Council opened an inquiry into ride-hailing platforms, and Uber's 2019 purchase of Careem has still not been cleared in Morocco (Medias24 reported the file still open in July 2026).
- Taxi unions oppose the apps, Uber included.
For you, this means the app works and you can use it, but the subject is sensitive. Don't order a car from a taxi rank, check the plate and the driver's name in the app before you get in, and if a taxi driver objects, stay out of the discussion. For scams and general safety, see our article on whether Morocco is safe for tourists.
Other apps: Careem, inDrive and the others
- Careem has belonged to Uber since 2020 but keeps its own app, and in Morocco it books licensed taxis as well as cars. Its Moroccan website lists Casablanca, Rabat and Tangier, not Marrakech (checked in November 2026).
- inDrive is widely used in Marrakech: you propose a price and drivers accept or counter. Like Yango, it mostly connects you with private drivers who hold no transport licence, which the Interior Ministry treats as illegal; drivers get stopped and fined. Marrakech has seen taxi drivers stopping cars at the airport to look for inDrive drivers (October 2024) and a petit taxi chasing one through the streets with a tourist on board (August 2025). We don't recommend these apps to visitors.
- At the airport, the simplest option remains the fixed-fare taxi counter in the arrivals hall, described in our guide to getting around Morocco along with buses, trains and grand taxis.
Uber or petit taxi in Marrakech?
Marrakech's beige petit taxis are everywhere, take up to three passengers and should run on the meter; fares go up at night and you pay in cash. The catch is that some drivers refuse the meter or quote high prices to visitors, a known problem that the authorities punish with fines and licence suspensions.
| Uber | Petit taxi | |
|---|---|---|
| Price | shown in the app before you book | meter (ask for it) or agreed before you set off |
| Payment | in the app, no cash | cash, small notes |
| Passengers | up to 4 (UberX) or 6 (UberXL) | 3 at most |
| Finding one | order in the app, then wait | hail one in the street or at a rank |
| Destination | typed into the app | explained to the driver |
One thing is the same for both: neither enters the medina. Most lanes inside the walls are closed to cars, so you are dropped at the nearest gate or square and walk the rest. Ask your riad for the best drop-off point and save it in your phone.
Our tip
- In the medina: walk. The souks, palaces and Jemaa el-Fna are close together, and no car gets through.
- Gueliz, Hivernage, the station or a night out: Uber is handy, especially late or when you'd rather not discuss the fare. Our guide on where to stay in Marrakech shows how the neighbourhoods fit together.
- The airport: check in the app whether a pick-up is offered when you land; otherwise use the taxi counter or a riad transfer.
- Out of the city: Uber is made for rides across town, not for a day in the Atlas or on the coast with stops. Take a licensed driver or one of our day trips and tours; our selection of the best day trips from Marrakech helps you choose.
For the other rules that have changed lately, from the clock to the customs allowance, read our things to know before visiting Morocco. And if you're unsure how to get from the airport to your riad, or from your riad to a tour, ask us on WhatsApp or through our contact page.